IS THE DESTINATION
BLU4U swimwear is a Greek brand, launched in 2006,to fill a gap in the market, for a playful, yet innovative brand, that combines both design and price. Blu4u is defined by its attention to detail and a love of color and print, combining bohemian and sporty influences . This brand has everything you need for the perfect beach wardrobe, that’ll ensure you look and feel fabulous. The collection features a variety of shapes and coverage levels that celebrate and flatter the female form. The mix-and-match bikinis in vibrant prints and clean line solids ensure a unique combination to strike the perfect poolside pose too.